The British Tourism & Travel Show 2026
19 March 2026, NEC Birmingham
Tel: 01733 405749
Discover fresh itinerary ideas, must-see attractions, and group-friendly destinations from across the UK,
Ireland and beyond.
With 200+ exhibitors, expert-led sessions and opportunities to connect with industry suppliers, the British Tourism & Travel Show is the must-attend event for anyone planning group tours and coach holiday packages.
BTTS 2026: Where Britain & Ireland’s Best Stories Come to Life
Every great group travel experience begins with a spark of inspiration. Perhaps it's discovering that a Victorian prison in Oxford offers immersive history your group will never forget. Or realising that Highland adventures at Nevis Range bring a new
dimension to group itineraries, with exciting activities set against a dramatic mountain landscape.
Returning to the NEC Birmingham on 19 March 2026, the British Tourism & Travel Show (BTTS) brings these moments of discovery to the group travel community.
With more than 200 exhibitors and 2,000 visitors expected, it's the UK's largest
group travel trade event – and the perfect place to explore fresh ideas.
Inspiration from every corner
From the coastlines of Cornwall to the Highlands of Scotland, BTTS brings together destinations and experiences from across the UK and Ireland, along with selected highlights from the near continent.
As you explore the show, you’ll meet the teams from Chorley and Blackpool to Plymouth and the English Riviera. Many more destinations will also be represented, ready to share what their regions offer for groups.
Visit Wales will showcase the nation’s heritage and landscapes, including over 600 castles and three national parks that combine history, scenery and outdoor adventure. From across the Irish Sea, Tourism Ireland will present its vibrant cities, dramatic coastlines and the warm hospitality for which it is renowned.
With Devon’s Top Attractions, you can build varied itineraries for your group – taking in a river cruise with Stuart Line, quiet moments at Buckfast Abbey or exploring the industrial past of Coldharbour Mill.
Attractions and stays that groups love
Continuum Attractions creates experiences with broad appeal around the country – whether it’s exploring the hidden streets of Edinburgh’s Real Mary King’s Close, taking in sweeping views from Portsmouth’s Spinnaker Tower, or enjoying family adventures at Greenwood Family Park in North Wales.
Heritage railways add another layer, with the East Lancashire, Gwili Steam and South Devon Railways offering journeys that combine traditional charm with scenic landscapes.
Accommodation completes the picture, with trusted names like BWH Hotels Great Britain, Classic Britain Hotels, Daniel Thwaites and The Q Hotels Collection - all known for comfort, value and group-friendly service.
Beyond the UK
Inspiration doesn’t stop at Britain’s shores. For groups keen to broaden their horizons, Fred. Olsen and Ambassador Cruise Lines provide ocean voyages from UK ports, while CroisiEurope offers a slower pace of discovery through Europe’s river landscapes.
As Barinder Sangha from Fly With B puts it: “I left feeling excited about the connections I made, and for the new business I’ll be sharing with my clients!”
Expert insights
The Theatre programme enriches the experience further, with free seminars led by industry experts, offering practical tools, tips and trends to help shape future group travel plans.
A day of discovery
BTTS 2026 takes place on 19 March at the NEC Birmingham. Bringing together destinations, attractions, suppliers and industry insights, it remains the key annual meeting place for the group travel community.
Every great group trip starts with a spark of inspiration – find yours at BTTS 2026.
Register today and make sure your next group adventure begins here.
www.tourismshow.co.uk
