Daish’s Holidays has reported a significant rise in bookings for the peak summer season, with August reservations up by 14 per cent compared to the same period in 2025.

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The increase comes as holidaymakers respond to rising overseas travel costs and continued uncertainty linked to conflict in the Middle East, which has contributed to higher fuel prices and airfares.

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Strong growth has been recorded across several of Daish’s Holidays’ most popular seaside hotels. The Imperial Hotel has seen bookings rise by 55 per cent year-on-year, while Daish’s Hotel is up 39 per cent. The Somerset Hotel has recorded a 20 per cent increase, while Weymouth properties Russell Hotel and Hotel Prince Regent have jointly seen bookings rise by 10 per cent compared to last year.

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Paul Harper, commercial director at Daish’s Holidays, said:

“We’re seeing a clear shift in consumer behaviour as travellers weigh up the rising costs and uncertainty associated with overseas holidays. For many Britons, the summer break is their main holiday of the year, and the prospect of disruption or last-minute cancellations is a genuine concern."

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“With fuel prices fluctuating and airfares increasing, more people are choosing the reassurance of a UK break. Coach holidays offer a convenient and cost-effective alternative, with transport, accommodation, meals and entertainment all included, removing both the financial uncertainty and the stress of planning.”

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Daish’s Holidays operates a portfolio of 11 hotels in popular UK seaside destinations and remains a popular choice for guests seeking traditional British holidays in prime coastal locations. Holidaymakers can choose between coach and self-drive breaks across England and Wales, while children benefit from free holidays or discounted prices depending on age.

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For further information, visit Daish’s Holidays.