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HERITAGE IN BRITAIN ... IT’S WHY PEOPLE VISIT

Throne Room, Buckingham Palace - Royal Collection Trust, © His Majesty King Charles III 20
Music Room, Buckingham Palace. Peter Smith - Royal Collection Trust, © His Majesty King Ch

At World Travel Market, London this year, the ‘Heritage in Britain’ stand brings together in one place the largest group representing a cross section of the greatest historic buildings, museums, galleries, palaces, cathedrals, gardens and heritage attractions that the UK has to offer.

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Interest from around the world in all things relating to British heritage and culture continues to grow with the greatest percentage of visitors to the UK putting this as a top reason for their visit*. Among the twelve organisations coming together at this ‘one stop shop’ during World Travel Market, there is a great sense of optimism after the challenges of the past few years.

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All have experienced significant growth in the past year, with some exceeding 2019 visitor numbers and others nudging close.

The twelve include: Historic Royal Palaces, Royal Collection Trust, English Heritage, St Paul’s
Cathedral, Blenheim Palace, Old Royal Naval College, Royal Horticultural Society, Royal Museums
Greenwich, the National Gallery, London Transport Museum, Royal Botanic Gardens Kew, and Shakespeare’s Globe

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Tower of London

There are many reasons to visit each and every member of the ‘Heritage in Britain’ group and plan ahead for your visitors to

enjoy exceptional experiences, superb collections, historic performances, great artworks, stunning vistas,

majestic buildings ... the list goes on.

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Alongside amazing everyday visits for global audiences to these ‘must see’ venues, there are a variety of new plans in store for
2024/2025 and here’s just a taster.

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  •  Blenheim will be launching a new exhibition called Icons of Fashion and celebrating the 150th anniversary of Churchill’s birth

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  • Historic Royal Palaces will be focusing on their sustainability strategy to create a permanent biodiverse landscape with

                                                      different habitats within the Moat at the Tower of London

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  •  The Old Royal Naval College will be celebrating ‘100 Years of Film’ in 2025, a world famous location for hundreds of

                                                                           blockbuster films and TV shows

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  •  English Heritage have been ‘reawakening’ the enchanting grounds and gardens at Belsay Hall and Castle in Northumberland

                                                                              and are ready for groups

 

  •  Royal Horticultural Society is set to transform the iconic Glasshouse Borders into an immersive perennial paradise working with internationally acclaimed landscape designer Piet Oudolf

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  • London Transport Museum in Covent Garden will have opened the Global Poster Gallery, its first permanent gallery dedicated to

                   the history of poster art and design. Its first block-buster exhibition, How to Make a Poster will run until 2025

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  • The Royal Observatory Greenwich will be celebrating its 350th anniversary in 2025 

 

 

VisitBritain CEO Patricia Yates said: “Britain is a destination where history and heritage meet modernity and vibrancy. We know our wonderful museums and art galleries, historic houses, castles and gardens hold huge appeal. Their importance to our tourism offer is highlighted by the millions of visitors who come to Britain every year to explore our heritage and cultural attractions. World Travel Market will be a valuable opportunity for attractions and destinations to do business with international trade, promoting the exciting heritage and cultural offerings in 2024 and beyond, boosting tourism to Britain.”

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To find out more and talk to representatives from all the great institutions, please come to stand N9-
401 at London ExCeL – World Travel Market 6-8 Novemer 2023.

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