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Nestled in the heart of Apulia (Puglia) in southern Italy, Ostuni, famously known as the "White Town" or "La Città Bianca," stands out as one of the most visually captivating destinations in the region. This enchanting town, with its labyrinthine streets and striking whitewashed buildings, offers a unique glimpse into the past, seamlessly blending historical charm with modern vibrancy. Ostuni's location on three hills provides a dramatic backdrop against the azure sky, and its proximity to the Adriatic Sea adds a coastal allure to its already picturesque setting. Visitors to Ostuni are immediately struck by its ethereal beauty and the sense of stepping back in time as they wander through its narrow alleys and discover its hidden corners.

About Ostuni

  • Historical Significance: Ostuni has a long and storied history that dates back to the Stone Age. The town's strategic hilltop location made it an important defensive site throughout various periods, including during the Roman and Byzantine eras. Its historical significance is evident in the well-preserved medieval architecture and ancient city walls that still encircle much of the old town

  • Whitewashed Buildings: The most iconic feature of Ostuni is its whitewashed buildings. This tradition of painting the buildings white dates back to the Middle Ages and was initially done for practical reasons. The white lime wash helped to reflect the intense heat of the Mediterranean sun, keeping the interiors cooler. Additionally, it was believed to have disinfectant properties, which was especially important during times of plague.

  • Stunning Views: Ostuni is perched on three hills, offering breathtaking views of the surrounding countryside and the Adriatic Sea. The town's elevated position provides panoramic vistas that are particularly stunning at sunset. Visitors can enjoy these views from various vantage points throughout the town, including the Piazza della Libertà and the Cathedral of Ostuni


  • Cathedral of Ostuni: The Cathedral of Santa Maria Assunta, located at the highest point of the town, is a must-see. This impressive Gothic-Romanesque structure, built in the 15th century, features a beautiful rose window and intricate stone carvings. The interior is equally captivating, with its ornate decorations and historical artifacts.

  • Vibrant Cultural Scene: Ostuni hosts numerous cultural events and festivals throughout the year, celebrating its rich heritage and local traditions. One of the most notable is the Cavalcata di Sant'Oronzo, a festival held in August in honor of the town's patron saint. The event features parades, religious ceremonies, and vibrant street performances, attracting visitors from all over the region.

In summary, Ostuni's unique charm lies in its blend of historical significance, stunning architecture, and vibrant cultural life. Whether strolling through its labyrinthine streets or enjoying its panoramic views, visitors to Ostuni are sure to be enchanted by this "White Town" in southern Italy.

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